TIGER Woods’ Masters outfit choice has fans baffled after he switched things up for the first time in his career.

After wearing Nike clothes for his entire career, Woods is playing in his own brand, Sun Day Red, for the first time at the Masters.

Woods announced in January that he would be splitting from Nike after their long-term contract dried up.

“For over 27 years, we have had the honor to partner with Tiger Woods, one of the greatest athletes the world has ever seen,” Nike said in a statement.

“Throughout the course of our partnership, we have witnessed along with the rest of the world, how Tiger not only redefined the sport of golf, but broke barriers for all of sport.

“We watched him set records, challenge conventional thinking and inspire generations of people around the globe.

“We are grateful to have been a part of it. We wish him the best in the future.”

Woods announced the start of Sun Day Red in February after his split with Nike, unveiling a new Tiger logo to replace his iconic “TW” logo.

“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Woods said in a press release.

“There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.

“Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make.”

Woods debuted some of his new gear at the Masters this weekend, going out on Sunday wearing his iconic red polo with his new brand’s logo on it.

Fans described seeing Woods in anything other than Nike as “surreal” and shared their thoughts about the brand change.

“It’s so surreal watching Tiger Woods on an Sunday without his Nike Red shirt,” one fan said.

“Tiger Woods taking a stroll around Augusta National in the Sunday Red. A tradition unlike any other,” another fan said.

“So good to see the Sunday Red at Augusta!” a third fan said.

“New logo, same black hat, red shirt, black pants on Sunday,” a fourth fan said.